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The New PPC - Video 4 - Advanced AdWords Strategies - Part 1

Part 1 of 3 Whoa...it's sure been busy here around The New PPC office. Last week we did a presentation at Mike Filsaime's event in Long Island. It was really weird standing in front of a group of the biggest marketers in the online marketing world and showing them what we've been up to with our PPC stuff... The weirdest part was seeing the looks of amazement on their faces. We actually stunned the "gurus". And we decided that this information should NOT be limited to the people who attended that $5,000 per ticket workshop...so we put all the information into a new video for you. The video starts with a few basics (hey, even some top marketers are just NOW getting started with PPC)... and then we quickly show you the thing that got everybody in Long Island all lathered up... "The Perpetual Keyword Money Machine" Yeah, we know, it sounds a little "hypey". But check out the video and see for yourself that it's a great description. Nothing for sale in the video, and you don't have to give us your email address: Here's a sample of what's in this video... - Broad Matching. How to avoid losing money by choosing the wrong keywords. - Phrase Matching... and the secret of grouping words together to lower your PPC costs and raise your ROI immediately. - Exact Matching. It is what it says... how to show people exactly what they're looking for. And nothing else. - Negative Keywords and how you can "screen" your traffic. Only pay for profitable clicks, not for the money-suckers. - Grouping and Siloing your Campaigns. How to avoid a common mistake made by almost all PPC marketers. If you don't Group and Silo, you'll be hit by the Google Slap...when you know how to do this right, your Cost Per Click goes WAY down, and your conversions go WAY UP. - How to make Google LOVE you -- and reward you with cheaper clicks, higher Click Throughs, and better Conversions. - The power of CLP. When you start using this technique, watch your profits soar! This is the one and only technique that gets you past the "Google Slap", keeps your prospects happy, and spikes your sales like crazy. - The 3 secrets to improving your Quality Score with Google, and how to start using them immediately. - The one f.ree tool from Google you must use... that increases your CTR automatically. - How to configure your settings in Google for the best results (no tease, no fluff, we use screenshots and just SHOW you the settings to use). - The right number of ads to create for each ad group... and the correct rotation to show them at. - How to monitor and track the Content Network clicks -- screw this up and you'll cost yourself big-time. We show you the best tool for this. - All about Analytics -- we cut through the confusion and show you just what you need to know about Google Analytics... including how to use Analytics data to alter your pages for better ROI. - How to use Analytics to know absolutely everything that's happening in your sales funnel -- right down to how long people spend on each page. - The Perpetual Keyword Money Machine. Working with our friends at ThemeZoom, we came up with this theory of using PPC to test ANY market, find the long-tail keywords, and turn your PPC results into natural SEO traffic. - How to use your SEO discoveries to build Theme-Based sites around your market; why you must use BOTH the PPC and the SEO approaches to continuous floods of traffic. - Using your Theme-Based Sites to go deep and uncover sub-niches that nobody else even knows about. - The 3 types of Money Keywords and how to use them to make more money. - How to use your PPC and SEO discoveries to actually create your content -- NEVER wonder again about what content will pay you the most profits. - The right way to use your weblogs to power the system, and set your Perpetual Keyword Money Machine into motion, bringing you profits month after month, year after year. Okay, enough already -- go watch the video!

Channel: Howto & Style
Uploaded: November 30, 1999 at 12:00 am
Author: TheNewPPC

Length: 06:30
Rating: 3.90
Views: 9344

Tags: adcenter  adwords  affiliate  click  engine  google  marketing  msn  overture  pay  per  ppc  quality  score  search  slap  theme  yahoo  

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