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Introduction to the Google Ad Auction

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Our Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.

Channel: Science & Technology
Uploaded: November 30, 1999 at 12:00 am
Author: GoogleBusiness

Length: 09:12
Rating: 4.8461537
Views: 162121

Tags: adwords  ads  google  google advertising  cpc  ad auction  search ads  text ads  quality score  hal varian  paid search  adwords auction  

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Video Comments

simonruderman (November 30, 1999 at 12:00 am)
Yes, yes, yes I offer $10 per click, my competitor $3 with a great content and I am sure the $3 will go firs, and that the way the make billions. Give me a break
leonardow3 (November 30, 1999 at 12:00 am)
Great Explanation, I would like to make a Spanish version for the people that doesn´t understand it in English, The Latin American market needs Google AdWords a lot! Great Job Mr. Hal Varian!
ifind2com (November 30, 1999 at 12:00 am)
Hi, I tried quibids, but there were so many people bidding that I lost, then I went to bidsWOW.com same thing, but it's newer and 3 people win at each auction, so I ended up winning the 3D HDTV and my auction was $69.87 plus the $24.99 shipping. Of course I purchased the $180 bid pack and used about half of it, so overall I think I paid about $160 or so for a $1699 3D HDTV and I had to wait about 15 days before it arrived, but its brand new and came through Amazon.com I was amazed.
C351F806 (November 30, 1999 at 12:00 am)
@corax99 Thank You! You are right. And yes I once got 10/10. I had to remove it though because the keyword was the name of a competitor of my client. The competitor complained and my client did not want to cause to much trouble. I also have many keywords with quality score lower than 7/10!
mditoma (November 30, 1999 at 12:00 am)
Great work. If you need any advice with your Google AdWords campain, please feel free to visit our website on : iprimisugoogle(dot)altervista(dot)org
C351F806 (November 30, 1999 at 12:00 am)
MarcBoers Why does Hal Varian of Google use another Quality Score (for example 24) than Adwords (7/10)?
jspats232323 (November 30, 1999 at 12:00 am)
One of the simplist videos ever on Ad Words
MrAdrianKey (November 30, 1999 at 12:00 am)
This video is probably the simplest and best explanation of Quality Score that I have seen. A must watch for every AdWords advertiser. Adrian Key Editor of AdWords Adviser, making AdWords more profitable for you
aprimic (November 30, 1999 at 12:00 am)
So adverts like Runescape are likely to give less money cos they're more well known thus have a high ad rank and quality ads
MrVIDEOPUSH (November 30, 1999 at 12:00 am)
i belive every seo marketer should see it. but i am not sure they are intrested


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