GOOGLE ADWORDS Bid
Management
GOOGLE ADWORDS can be very costly, time consuming and
sometimes not worthy. But if you know how to go about the step by step procedures, GOOGLE ADWORDS is a welcome change to traditional
advertising.
If you do your searches for products, articles
and auctions in the net, you usually type in a keyword or a set of phrase to guide you in your search. Either you use Google or Yahoo
Search depending on where you are most comfortable at and where you usually get the best results.
As soon as you key in the search button,
immediately a long list of keywords or phrase will be displayed containing the keywords you key in. The first or the top link that you saw
is most likely the one who bids the highest for that keyword you type.
In this way, businessmen will produce the desired
results; they get to be advertised, at the same time, saving and spending only for the clicks they need that might translate to potential
sales.
The way to start PPC bid management is to
identify first the maximum cost per click (CPC) you are willing to pay for a given keyword or phrase. CPC varies from time and even search
engine to search engine too. Maximum CPC can be measured by averaging the current costs of bids (bids range from $0.25 to $5).
Average of these bids is to be used as the
maximum CPC to begin with. As your ad campaign progresses, the actual conversion rate (visitors turning to potential buyers/sales) will be
determined and you may have to adjust your CPC (bidding rate) accordingly.
When you start to bid, see to it that you adopt
different bidding strategies for various search engines. Search engines have their own PPC systems that require different approaches. It
is also worthy to identify different bids for the same keyword phrases in various search engines.
Another thing, it is wiser not to bid for the top
spot for two reasons:
1) It is very expensive and impractical,
and
2) Surfers usually try different search queries
in various search engines before they settle on the right one that fits to what they are looking for. This hardly results to conversion.
Try to bid for the fifth spot instead and work your way up.
If you are now going steady on your PPC biddings,
it is time for you to develop your own bidding strategy accordingly. It is important for you to track down which sites bring the bulk of
your traffic and identify the ranking of your paid ads.
This will help your bidding strategy to be
effective and you should also decide where you want your ad to be positioned. Usually your maximum CPC will limit your choices.
Bid gaps (e.g. $ 0.40, 0.39, bid gap, 0.20, 0.19,
0.18) occur when there is a significant price increase to move up one spot in the PPC rankings. It is best if you take advantage of the
bid gaps by filling them in so you can save up your cents to other bidding opportunities.
Often there are keywords worthy of lesser bids to
get the appropriate ranking on the list and produce a good number of clicks and higher conversion rate rather than bidding higher but
having a poor conversion rate. You have to put in mind that overbidding too is not good but rather the best position for the most
effective bid.
Using pay-per-click bid management in promoting
your website will only be successful if you take time building many lists across many engines and studying the performance of every
listing. In this way, you can make the most value from what you spend in the bidding process.
The key is to use the necessary precautions to stay ahead of the competition.
Go Back to the Beginning of the Article: PPC Marketing with Google
Adwords
Or, Go to Review How you can Get
Google Ads Free
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